The 17th Annual Prechter Lecture will feature keynote speaker Andy Dunn, entrepreneur, author, and investor. Dunn co-founded the menswear ecommerce brand Bonobos in 2007 and served as the company’s CEO for its first ten years, pioneering the digitally native brand movement. Bonobos was the first American brand launched to scale using e-commerce. The company’s inventory-free store model, called guideshops, redefined what an offline retail experience can be in the digital era. A decade after its founding, Bonobos was acquired for $310 million. In 2022, Dunn published a memoir. In it, he lifts the veil on the mental health demons he’d been privately battling as he built Bonobos. "Burn Rate: Launching a Startup and Losing My Mind(link is external)" chronicles his journey at the intersection of entrepreneurship and bipolar disorder.
Following Andy Dunn's presentation, "The Gift is in the Wound," there will be a panel discussion highlighting the Prechter Program's research projects. We will close out the night with a reception with light refreshments and mental health community resources.
